The Impact of Web Design on Business Growth in Dubai

The business scene in Dubai is picking up. With a higher internet penetration rate, the population of online shoppers. It's no more a luxury to have a website. You need a website for your company. But it's not all about having to have a website. Everything lies in your website design! It can make or break you.

While good web design enhances the look and feel of your site, excellent web design ensures a seamless user experience that drives conversions and builds brand loyalty. Here’s how good design equates to business.

Web Design: The Engine of Growth

• Design creates First Impressions: Studies by Stanford University have suggested that as many as 94 percent of first impressions come from design. With a poorly designed website, you can scare away potential customers who won't even look close enough to see what services you provide, while also garnering a sense of trust and creating brand credibility with a well-designed website.
• Mobile-friendly: Good design makes your website easy to use. That means better navigation and faster pages, which are both part of the ranking process and therefore more traffic. The average user won’t wait more than 3 seconds for your page to load.
• Don’t be Accessible: A design that is not accessible will narrow your audience, while a design that is accessible will widen your audience and increase sales because customers with disabilities will now have the opportunity to buy your products and use your services.
• Brand Consistency is Essential: It's important to ensure design language consistency in your website. This helps your clients recognize your brand identity and stay along with them while browsing. The correct way to keep your brand image consistent is to create and follow the design style guide.

Picking the Right Design Fit

The "right" design doesn't come from a one-size-fits-all approach. It's about understanding your specific business goals and target audience. Here are some key factors to consider:

• Industry: Different industries have different design expectations. A website for a financial services company will likely look more professional and sophisticated than a children's toy store.
• Target Audience: Who do you want to reach? Understanding the basic demographics, preferences, and behavioral patterns online of your best customers will help guide which designs are most likely to resonate with them.
• Brand Identity: Your web design should reflect and protect your brand identity. Colors, font, and imagery should all project your brand personality and value set.
• Functionality: At the center of any website is the functionality. The design elements should be intuitive and easy to navigate to find information and accomplish desired actions.

Working with a commercial web design agency in your industry guarantees you a website that delivers, not only great design but a user experience that produces the desired results.

Let Owlio Help You Thrive Online

We indeed have the experience to develop impactful websites, be they very simple but elegant and easy-to-use interfaces or very complex and rich in functionality. We understand the unique Dubai business landscape needs and can tailor a web design solution that propels the brand to new heights. Contact Owlio today to see how we can help you achieve your online goals.